A brand is a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.
The color palettes, the fonts, every graphic, every dash and comma involuntarily triggers an emotion, a passion and a connect that is hard to explain but simple to achieve through strong brand practices.
Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence and some that you cannot.
A strong brand is invaluable as the battle for customers intensifies day by day. With this prelude, a good piece of communication can be defined as one that is acted upon, a message potent enough to germinate a favourable thought in the consumer. And only such a message with a probable impact over the listener is received, scrutinized and mulled over by the consumer. Still it is only